Adding Verve ad tags to your mobile application is quick and easy.
We support three kinds of integration
- We offer an SDK for integration into your mobile apps
- We offer server-side integration via an API
Talk to your publisher services representative for access to our SDK.
Talk to your publisher services representative for provisioning of your production service on our API.
Mobile WAP/Web Integration
Mobile WAP/Web Integration is the simplest form of integration that Verve Wireless supports.
Verve has two kinds of tags that you may use for your integration.
This is a simple wrapper for the actual Verve tag, which looks similar to this:
For normal client-side integration, simply insert your Verve Ad Tag where you want your ad to appear.
There are three parameters that are required in every tag.
If you set the "category" variable to a value in our Ad Category Codes this provides us with metadata about the content type for the impression that allows us to serve higher value ad inventory. A list of acceptable category values can be found in the AdCel API.
If you are able to pass us additional information such as postal code, visitor demographic information or visitor latitude/longitude, speak with your publisher services representative about how to customize your tag to pass this data. Simply appending the parameters you wish to pass in standard query string format (i.e. "¶meter1=value¶meter2=value") will send that information to Verve. For a list of available parameters, read more here: AdCel API
Testing and Certification
Testing and certification involves a combination of validating on mobile web and app as well as various flavors of interstitials and video formats.
To create a tag that returns a banner every time, the following values should be used:
By changing the category ("c") to "888", you will get a Celtra rich media banner rather than a static image. Using this, you can test a wide range of possible Verve responses.
iPad tests are also supported. To test the ipad use the following values:
- adunit=728x90 or 300x250 (depending on the ad size you would prefer returned)
There are currently no rich media banners available for iPad testing.
In line video
Ad Formats and Size
The Verve Ad Tag will automatically sense the device requesting a page and serve an appropriately sized advertisement. Generally, Verve Ad Tags comply closely with MMA specifications and come in the following sizes:
The supported formats are .jpg, .gif, and .png.
No caching of ads is allowed under any circumstances.
If you wish to display interstitial ads or have interstitial units today and would like Verve to show interstitial ads into it, please speak with your publisher services representative.
By default, if there was no ad available for the request, a zero-byte HTTP 200 response will be returned. Here is a sample of the headers:
If you have a roll-over tag that you would prefer us to use, give that tag to your Verve publisher services representative and Verve will integrate that on your behalf. Verve works with many third party advertising networks - please make sure you let your Verve publisher services representative know whether you would like the benefit of these advertising partners looking at inventory before we pass the ad back to you. Adding Verve ad tags to your mobile application is quick and easy.