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Numbers from the Analytics Dashboard may differ slightly from finance numbers, Ad Manager numbers, or other data you see from Verve.

There are many reasons why this might be true, the most common is that the numbers are calculated at different times or involve different degrees of reconciliation. Regardless, these earnings aren't finalized until the end of the month, when Verve makes adjustments to your account for factors like delayed processing of records, rounding discrepancies, and additional invalid clicks or impression protections.

As with all ad networks, we are paid based off of third party reports at the agency or client level.  Once we confirm final numbers with the advertisers/agencies, we then finalize numbers for payment to our publishers.  The figures that appear in the reporting UI are estimated revenue, because those figures have not yet been reconciled. 

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